A new facelift to the current brand look with their new packaging.

The brand wanted to shift in objective to move away from being a sports related mindshare to an everyday, any moment refreshing drink, but still highlighting its 3 functions clearly; Refresh, Rehydrate, Reenergise.

Through these new visuals and campaign initiative, they to create a stronger isotonic brand awareness from other homegrown isotonic brands in the region such as H-TWO-O.

This is a concept work, currently awaiting approvals from client.

Concept 1

Concept 2

Thirst For More Moments